Pharmaceutical Meetings: Trends You Should Know About
Planning an effective pharmaceutical meeting requires far more expertise than planning events in other industries. Government regulations set strict guidelines about spending and record-keeping for pharmaceutical events. The good news is venues are going above and beyond to attract clients in the pharmaceutical industry. Here are three trends you should keep in mind when planning a pharmaceutical event:
Destination: Find deals in mid-sized European and North American venues
The political climate, economy, and other social factors impact how desirable locations are for pharmaceutical meetings. For example, the continued prevalence of Zika in Brazil is a deterrent even with the current surplus of available hotels. For the first time in years, the supply of hotel venues in North America will exceed demand in 2018. Buyers will have more options and bargaining power. Despite concerns over Brexit, Europe also remains a strong market for pharmaceutical meetings. In particular, Germany is becoming very popular in 2018. If you’re looking to stretch your budget, going for mid-sized venues in Europe and North America may yield some great options. Being flexible with date and location can also help you find a great deal.
Aesthetic and Tech: Expect a surge in minimalism
Pharmaceutical meetings are gearing more toward collaboration and minimalism. This means less “stuff” on the meeting tables and an increased focused on multi-tasking technology. Be on the look-out for modern venues with big, open spaces that facilitate discussion. For technology, consider utilizing electronic paper, or E-paper, technology. E-paper is a display device that doesn’t emit light and mimics the look of ink on ordinary paper. Many people find E-paper more comfortable to read, which makes it a good option for individual tablets and projection displays. E-paper is also green: it can hold static images without electricity. As an added benefit, participants won’t need access to electrical outlets, so no more tripping over cords.
Food and Beverage: The traditional banquet is in decline
When planning meals for your pharmaceutical meeting, take note that the traditional banquet is no longer the standard. Instead, participants want interactive meal experiences. Hotels are responding to this demand by partnering with notable restaurants and updating their in-house restaurants. Family style meals are on the rise. Specific meal requests are also the norm rather than the exception. Every menu should include interesting vegetarian, vegan, or gluten-free options. These “alternate” choices should be just as interesting and tasty as the standard dish. The ideal menu for a pharmaceutical meeting is local, organic, and infused with the culture of the location. Customization is key.
Planning a pharmaceutical event is no longer just about complying with laws. Your attendees are also expecting an exciting, efficient, and enjoyable experience. If this all seems like too much to handle, consider hiring a professional event planner. elm Planning will keep up with changing trends to help you pull off a successful, unique pharmaceutical meeting.
